Forfatter: Rikke

As something completely new, we want to create a universe of plant-based foods at the PLMA fair. We want to create a commercial showcase for Danish plant products, where visitors can learn more about what Denmark has to offer when it comes to plant-based food and beverages.

We want our universe to appeal to foreign buyers to visit the stand, and to create positive associations around plant-based products. This plant lounge is a new initiative where we want to contribute to increasing the supply of plant products in retail and food service.

Things take time – but by creating a plant universe where visitors can see the different products and packaging, find small recipe books and taste the products in different dishes, we can hopefully make visible the quality, the taste and how easy it is to eat more plant-based.

Our plant area is located in hall 4, stand 4.B64

We hope you will welcome our new plant universe!

FFCR – FASTFOOD & CAFÉ & RESTAURANT EXPO is Swedens largest fair within the horeca industry. The fair takes place several times a year in different Swedish cities.

Food from Denmark will together with Plantebranchen organize a Danish pavilion at the fair in September 2025 in Malmö and in January 2026 in Stockholm.

The project is funded by Plantefonden.

FIE stands for Food Ingredients Europe, and it is the leading fair for food and beverage suppliers, buyers, R&D experts and product specialists for over 35 years. Originally the fair takes place in different European cities each time.

Next year in 2025 the show will be in Paris, more specific in Paris Expo Porte de Versailles.

2024 was the first year that Food from Denmark organized a Danish pavillion at FIE, and all exhibitors was standing together at our Danish pavillion.

We also promote all participants up to and during the fair via our LinkedIn profile with over 9500 followers.

The project is funded by The Trade Council.

Dette projekt kigger på mulighederne for afsætningsfremme af økologiske plantebaserede produkter på

1. det britiske marked – webinar den 27. marts 2023
2. de baltiske markeder – webinaret den 30. august 2023
3. det hollandske marked – webinaret afholdes den 23. oktober 2023
4. det svenske marked – webinaret afholdes den 21. december 2023

Der afholdes forskellige netværksaktiviteter ift. dette projekt, hvor eksperterne fra de fire fokusmarkeder vil dele deres erfaringer og viden ift. afsætningsfremme på markederne og der kigges på de nyeste trends og udvikling af produkterne. Webinarerne skal være med til at give virksomhederne inspiration og ny viden ift. hvordan de kan arbejde med økologiske plantebaserede produkter i fremtiden.

Det er gratis at deltage i webinarerne. Projektet modtager tilskud fra Fonden for økologisk landbrug.

Nyttige rapporter ift. økologiske plantebaserede produkter

Vi har fået udarbejdet nogle rapporter ift. dette projekt, men vi henviser her også til en række andre rapporter, som kunne være nyttige når man arbejder med planteprodukter.

• Markedsdata for den plantebaserede fødevaresektor i Danmark
• Markedsrapport ift. Sverige
• UK plant-based food
• Plant-based food in the UK
• Økologiske plantebaserede produkter i svensk foodservice

Det svenske marked

Dette event afholdes den 21. december.

Vi kigger på følgende emner:

• Udvikling af økologiske plantebaserede produkter i Sverige
• Hvilke detailkæder klarer sig bedst i detailhandlen ift. økologi
• Hvilke produktgrupper har oplevet størst vækst indenfor planteprodukter segmentet?
• Hvordan klarer de plantebaserede produkter sig indenfor foodservice?
• Hvordan får man succes med økologiske planteprodukter på det svenske marked?
• Erfaringerne fra arbejdet med at lancere plantebaserede fødevarer med succes på det svenske marked?
• Mulighederne for afsætningsfremme til Sverige med fokus på de økologiske plantebaserede produkter
• Trends på markedet indenfor de økologiske plantebaserede produkter i detail og foodservice

Hvis du ikke havde mulighed for at være med den 21. december, så kan du se en videooptagelse HER

Det hollandske marked

Eventet blev afholdt den 23. oktober.

De punkter, der blev belyst under mødet var:

• Facts and figures organics and plat based in NL
• The trends in the market
• Market developments over the years
• Netherlands vs other countries
• Price development in plant-based segment
• Potential areas for export

Hvis du ikke kunne deltage den 23. oktober, så har du HER finde en optagelse af mødet.

Det baltiske marked

Webinaret blev afholdt den 30. august.

Hvis du ikke kunne være med på selve dagen, så har du mulighed for at se webinaret HER

• Overview of the Baltic food market and retail chains in regard to organic plant based products
• Developments in the Baltic food market and opportunities for export
• Consumer trends

Det britiske marked

Webinaret blev afholdt den 27. marts, hvor eksperterne fra UK gav delte deres viden og erfaringer ift. afsætningsmulighederne på UK markedet, der blev kigget på trends, og der blev kigget på hvilke udfordringer man har ift. udviklingen af plantebaserede fødevarer. Nogle konkrete produkter blev testet og vurderet af eksperterne, som gav deres bedste råd til hvad der skulle til for at forbedre produkterne, så de falder i bedre smag hos forbrugerne.

Man kan hente slides fra mødet her: Præsentation af UK økologiske plantebaserede marked

Her kan man læse om UK Retailer Results

Her kan man få Overview of the Plant-Based Food and Beverage Market in the UK

Click here to see our brochure

Click here to see our organic brochure

PLMA Amsterdam is the world’s largest private label fair where the Private Label Manufacturing Association is responsible for arranging the fair. PLMA Amsterdam is held every year in the month of May in Amsterdam, and in addition, PLMA also holds two other private label fairs in Chicago in November and Shanghai in December.

Danish pavillion at PLMA 2025
In 2025, Food from Denmark will arrange a large Danish common pavillion, which has one of the fair’s most attractive locations. You will be able to find us in Europa Hall. During the fair, a large Danish networking evening will be held, which is open for exhibitors and other interested parties. You are welcome to contact us if you are interested in hearing more about the possibility of exhibiting at the fair in 2025, or if you want to receive a project presentation on this.

Networking event
Food from Denmark has a tradition of holding a networking evening in connection with PLMA. The evening goes with good food and networking with our exhibitors as well as guests with an interest in food exports.

General information about the PLMA fairs
Food from Denmark has collaborated with the PLMA fair since 2005. In 2024, we had alsmost 70 companies from Denmark that exhibited at our pavilion.

The PLMA fairs have become international fairs, visited by a very strong international audience. The fairs have gained a good reputation among the buyers because it is possible to visit many of its existing suppliers in a short time and in addition see what new potential suppliers are on the market. As a producer, you send a clear signal by exhibiting – you are an active player in the market.

To exhibit at one of the PLMA fairs, you are required to be a member of the PLMA organization. Membership costs 1500 euros per year. You get i.a. access to “Buyers list” and AC Nielsen statistical data on private label. A final condition for being able to participate in the PLMA fairs is that you are a producer, which means that you produce / process the products you exhibit yourself.

About the ANUGA fair
ANUGA is the world’s largest food fair for retail, food service and catering, and is held every other year in Cologne. The fair consists of ten specialized fairs, gathered under one roof with almost 7000 exhibitors from all over the world. Food from Denmark coordinates participation for a large number of Danish food companies.

ANUGA attracts great international attention and is an obvious opportunity to meet potential customers from all over the world. The fair is basically divided into categories: Anuga Fine Food; Anuga Drinks; Anuga Meat; Anuga Frozen Food; Anuga Chilled & Fresh Food; Anuga Dairy; Anuga Bread & Bakery, Hot Beverages; Anuga Organic; Anuga Retail Tec; Anuga Food Service.

Food from Denmark has for several years arranged a common Danish pavilion at the fair, and you are welcome to contact Food from Denmark if you are interested in hearing more about the possibility of exhibiting at the fair, and if you want to receive a project presentation.

Do you want to know more?
If you are interested in hearing more about the project, you are very welcome to contact us at: kan@foodfromdenmark.dk.

Export Manager, Poul Jensen, says the following about the collaboration with Food from Denmark:
“We participated in an export promotion at the world’s largest trade fair – ANUGA. The promotion was arranged by Food from Denmark. We exhibited at a pavillion together with 10 other Danish producers – it was an open concept with a common chef and common meeting facilities. There was good synergy between the participants and we got, among other things. referred a potential customer from another participant, which two weeks after the fair resulted in an order for 11 pallets. In total, we got over 100 contacts, where we expect some to become future customers, so we are very positive about the pavillion concept and are happy to participate in other promotions arranged by Food from Denmark.”

About PLMA Chicago
PLMA Chicago is the largest private label trade fair in the USA, where around 1,500 companies from all over the world exhibit every year. Food from Denmark has five times before arranged a Danish pavilion with between 5 – 8 Danish food producers.

Danish pavillion
Food from Denmark will again in 2025 arrange a pavilion for Danish companies. By exhibiting as part of a group of producers, you achieve greater visibility and thus also a greater impact than if you exhibit as an individual company.

Food from Denmark has collaborated with PLMA since 2005. We therefore have a solid experience that you will benefit from along the way. If you are interested in hearing more about the project, or do you want to know if PLMA is something for you, then you are welcome to contact Karsten at: kan@foodfromdenmark.dk. Then he will be happy to talk to you about the possibilities or send a non-binding project presentation for participation.

About the PLMA fairs
PLMA Chicago is one of three private label fairs organized by PLMA (Private Label Manufacturing Association). The other two fairs are PLMA Amsterdam in May and PLMA Shanghai in December.

The PLMA trade fairs have become major international trade fairs, visited by a very strong international audience. The fairs have gained a good reputation among the buyers, because it is possible to visit many existing suppliers in a short time, as well as see which new potential suppliers are on the market. As a producer, you send a clear signal by exhibiting – you are an active player in the market.

To exhibit at one of the PLMA fairs, you are required to be a member of the PLMA organization. Membership costs 1500 euros per year. For this you get i.a. access to “Buyers list” and AC Nielsen statistical data on private label. A final condition for being able to participate in the PLMA fairs is that you are a producer. Which means that you yourself produce / process the products that you exhibit.

We thank you for a really good SIAL in 2024 where 15 Danish companies participated. It was some really good days in Paris where a lot of good new contacts were made. We work again with an open-stand concept, which worked really well and got many buyers past.

The next SIAL is from 17 – 21 October 2026. If you already know that you will be there next time, send an email to mz@foodfromdenmark.dk. There will be a lot more information as we get closer.

About the SIAL fair
SIAL is one of the world’s largest food fairs known for its amount of innovative food companies, which represent several different food categories. The fair is held every other year in Paris, and you now have the opportunity to sign up for the fair with Food from Denmark as your organizer.

The SIAL fair is divided into two main categories: half of the fair area belongs to national pavilions, while the other half of the fair area belongs to different food categories, where you as a guest can find producers in different food categories. In both 2018, 2022 and 2024, the Danish pavillion had a very attractive location in hall 2.

For more information and for project presentations, please contact us.