Looking for more knowledge and inspiration regarding plant based food on the UK market? Take part in this webinar and learn more about the possibilities on the market. The webinar is supported by Fonden for økologisk landbrug and it is open for all companies that have interest in the subject. For signig up, please contact ffd@foodfromdenmark.dk
Anders Taunø runs the company Salesculture. Salesculture helps create high performance sales cultures through positive psychology and behavioral design. He will talk about operational/tactical/strategic sales and management, and give his opinion on how to stand strong.
Stephen Minall is one of the few people within the hospitality or retail industry who is closely aligned with current food trends. He not only guides and advises, but he is an entrepreneur with extensive experience within retail and foodservice operations. As one of the owners of Moving Food, a food market development agency working with retail and catering, he has helped launch dozens of new food concepts in the UK.
Barbara Ross will tell us what we as producers should be aware of when selling to M&S + ASDA (private label and brands). She will also tell us how the future looks, trends etc. She has an unrivalled palette, an encyclopedic understanding of food and food trends, but most importantly she is passionate about food quality. She is a highly creative, driven and innovative food specialist with substantial experience in retailing new product development, food manufacturing and project management.
Edgar Elzerman will talk about private label sales to large international retail chains, and will tell you about the latest market trends. Edgar worked at Royal Ahold for 18 years, working in several positions in The Netherlands, across Europe, in Asia and in the United States in line management positions as well as internal consultancy roles. In recent years, Edgar has worked for, among others, PLMA, which is the world’s largest private label fair.
The webinar will be about:
PLMA Amsterdam is the world’s largest private label fair where the Private Label Manufacturing Association is responsible for arranging the fair. PLMA Amsterdam is held every year in the month of May in Amsterdam, and in addition, PLMA also holds two other private label fairs in Chicago in November and Shanghai in December.
The project is carried out in collaboration with The Trade Council.
We can also offer a special ORGANIC PAVILLION for those companies that only exhibit organic products. This project is being implemented with a subsidy from Fonden for Økologisk Landbrug.
Danish pavillion at PLMA 2023
In 2023, Food from Denmark will arrange a large Danish common pavillion, which has one of the fair’s most attractive locations. You will be able to find us in Europa Hall. During the fair, a large Danish networking evening will be held, which is open for exhibitors and other interested parties. You are welcome to contact us if you are interested in hearing more about the possibility of exhibiting at the fair in 2023, or if you want to receive a project presentation on this.
Networking event
Food from Denmark has a tradition of holding a networking evening in connection with PLMA. The evening goes with good food and networking with our exhibitors as well as guests with an interest in food exports.
General information about the PLMA fairs
Food from Denmark has collaborated with the PLMA fair since 2005 and at our Danish pavillion exhibits between 40-50 companies. When you exhibit together as a group of producers via the Danish pavillion, you have more impact than if you exhibit as an individual company.
The PLMA fairs have become international fairs, visited by a very strong international audience. The fairs have gained a good reputation among the buyers because it is possible to visit many of its existing suppliers in a short time and in addition see what new potential suppliers are on the market. As a producer, you send a clear signal by exhibiting – you are an active player in the market.
To exhibit at one of the PLMA fairs, you are required to be a member of the PLMA organization. Membership costs 1500 euros per year. You get i.a. access to “Buyers list” and AC Nielsen statistical data on private label. A final condition for being able to participate in the PLMA fairs is that you are a producer, which means that you produce / process the products you exhibit yourself.
About the ANUGA fair
ANUGA is the world’s largest food fair for retail, food service and catering, and is held every other year in Cologne. The fair consists of ten specialized fairs, gathered under one roof with almost 7000 exhibitors from all over the world. Food from Denmark coordinates participation for a large number of Danish food companies.
ANUGA attracts great international attention and is an obvious opportunity to meet potential customers from all over the world. The fair is basically divided into categories: Anuga Fine Food; Anuga Drinks; Anuga Meat; Anuga Frozen Food; Anuga Chilled & Fresh Food; Anuga Dairy; Anuga Bread & Bakery, Hot Beverages; Anuga Organic; Anuga Retail Tec; Anuga Food Service.
Food from Denmark has for several years arranged a common Danish pavilion at the fair, and you are welcome to contact Food from Denmark if you are interested in hearing more about the possibility of exhibiting at the fair, and if you want to receive a project presentation.
The project is carried out in collaboration with the Danish Export Council, which provides subsidy for the project.
Do you want to know more?
If you are interested in hearing more about the project, you are very welcome to contact us at: kan@foodfromdenmark.dk.
Export Manager, Poul Jensen, says the following about the collaboration with Food from Denmark:
“We participated in an export promotion at the world’s largest trade fair – ANUGA. The promotion was arranged by Food from Denmark. We exhibited at a pavillion together with 10 other Danish producers – it was an open concept with a common chef and common meeting facilities. There was good synergy between the participants and we got, among other things. referred a potential customer from another participant, which two weeks after the fair resulted in an order for 11 pallets. In total, we got over 100 contacts, where we expect some to become future customers, so we are very positive about the pavillion concept and are happy to participate in other promotions arranged by Food from Denmark.”
About PLMA Chicago
PLMA Chicago is the largest private label trade fair in the USA, where around 1,500 companies from all over the world exhibit every year. Food from Denmark has five times before arranged a Danish pavilion with between 5 – 8 Danish food producers.
Danish pavillion
Food from Denmark will again in 2023 arrange a pavilion for Danish companies. By exhibiting as part of a group of producers, you achieve greater visibility and thus also a greater impact than if you exhibit as an individual company.
Food from Denmark has collaborated with PLMA since 2005. We therefore have a solid experience that you will benefit from along the way. If you are interested in hearing more about the project, or do you want to know if PLMA is something for you, then you are welcome to contact Karsten at: kan@foodfromdenmark.dk. Then he will be happy to talk to you about the possibilities or send a non-binding project presentation for participation.
About the PLMA fairs
PLMA Chicago is one of three private label fairs organized by PLMA (Private Label Manufacturing Association). The other two fairs are PLMA Amsterdam in May and PLMA Shanghai in December.
The PLMA trade fairs have become major international trade fairs, visited by a very strong international audience. The fairs have gained a good reputation among the buyers, because it is possible to visit many existing suppliers in a short time, as well as see which new potential suppliers are on the market. As a producer, you send a clear signal by exhibiting – you are an active player in the market.
To exhibit at one of the PLMA fairs, you are required to be a member of the PLMA organization. Membership costs 1500 euros per year. For this you get i.a. access to “Buyers list” and AC Nielsen statistical data on private label. A final condition for being able to participate in the PLMA fairs is that you are a producer. Which means that you yourself produce / process the products that you exhibit.
We thank you for a really good SIAL in 2022 where 30 Danish companies participated. It was some really good days in Paris where a lot of good new contacts were made. We work again with an open-stand concept, which worked really well and got many buyers past.
The next SIAL is from 19 – 23 October 2024. If you already know that you will be there next time, send an email to mz@foodfromdenmark.dk. There will be a lot more information as we get closer.
The project is carried out in collaboration with the The Trade Council and Fonden for Økologisk Landbrug, which provides subsidy for the project.
About the SIAL fair
SIAL is one of the world’s largest food fairs known for its amount of innovative food companies, which represent several different food categories. The fair is held every other year in Paris, and you now have the opportunity to sign up for the fair with Food from Denmark as your organizer.
The SIAL fair is divided into two main categories: half of the fair area belongs to national pavilions, while the other half of the fair area belongs to different food categories, where you as a guest can find producers in different food categories. In both 2016, 2018 and 2022, the Danish pavillion had a very attractive location in hall 2.
For more information and for project presentations, please contact us.
FOOD FROM DENMARK A/S
Carl Blochs Gade 51. St.
DK-8000 Aarhus C
Phone. +45 8752 6080