Anders Taunø runs the company Salesculture. Salesculture helps create high performance sales cultures through positive psychology and behavioral design. He will talk about operational/tactical/strategic sales and management, and give his opinion on how to stand strong.

Stephen Minall is one of the few people within the hospitality or retail industry who is closely aligned with current food trends. He not only guides and advises, but he is an entrepreneur with extensive experience within retail and foodservice operations. As one of the owners of Moving Food, a food market development agency working with retail and catering, he has helped launch dozens of new food concepts in the UK.

Barbara Ross will tell us what we as producers should be aware of when selling to M&S + ASDA (private label and brands). She will also tell us how the future looks, trends etc. She has an unrivalled palette, an encyclopedic understanding of food and food trends, but most importantly she is passionate about food quality. She is a highly creative, driven and innovative food specialist with substantial experience in retailing new product development, food manufacturing and project management.

Edgar Elzerman will talk about private label sales to large international retail chains, and will tell you about the latest market trends. Edgar worked at Royal Ahold for 18 years, working in several positions in The Netherlands, across Europe, in Asia and in the United States in line management positions as well as internal consultancy roles. In recent years, Edgar has worked for, among others, PLMA, which is the world’s largest private label fair.

The webinar will be about:

• Different customer behavior 
• Discount channel winning 
• Full service retail reinventing themselves 
• Private Brand shares record high 
• The road ahead (what to do to win, supplier – & retailer’ angle)