ISH offers one of the world’s broadest and most award-winning ranges of non-alcoholic wine, spirits and cocktails that all deliver on the experience we know and love, but with one major difference – no alcohol.
The ISH range gives you the freedom to choose. It doesn’t have to be 5 o’clock somewhere for you to enjoy your wine moment. Bubbly for breakfast? We say go for it! You can blend our spirits with your favorite mixers to create those classic cocktails – buzz-free. Or, you can use them in conjunction with other spirits, allowing you to simply reduce your alcohol consumption. You can also grab our premixed canned cocktails for on the go, wherever you are and wherever you’re going. Easy, right?
ISH was founded in Copenhagen, Denmark in 2018 by Morten Sørensen. Morten wanted to make it easy to say “yes” to going out for drinks, and “yes” to a productive day after. That’s how ISH was born, a mindful drinking company focusing on providing the best non-alcoholic experiences.