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Your refreshing partner in private label

We want to be known among leading retailers in Europe and USA as “Your Refreshing Partner in Private Label”. The sentence describes our product and client focus. B11B focuses entirely on “refreshing” confectionery products as private label.
  • Back11Basics A/S
  • Norrebrogade 24A
  • 7100 Vejle
  • Denmark

We cover all sub-categories of “refreshing” confectionery i.e. chewing gum, mints, throat drops, soft pastilles, liquid mints and breath strips. The target clients are leading retailers in Europe and the US. We aim for long term partnerships as opposed to short term business.

B11B is anchored in strong partnerships with the most competitive manufacturers within our product range with big scale facilities and available capacity. Furthermore, B11B uses own- as well as third party packaging facilities. All facilities live up to the quality standards requested by major retailers (ISO, HACCP, BRC, IFS) and we guarantee a consistent quality.

Whether products are supplied from the warehouse of B11B or directly from our partners, we always take responsibility and control of the logistical flow. A reliable product flow is key to the success of our customers. Therefore we have made it a strategic focus area of our company. We commit ourselves to reliable logistics supported by EDI and EAN128 that secure on-time deliveries.