Edgar Elzerman will talk about private label sales to large international retail chains, and will tell you about the latest market trends. Edgar worked at Royal Ahold for 18 years, working in several positions in The Netherlands, across Europe, in Asia and in the United States in line management positions as well as internal consultancy roles. In recent years, Edgar has worked for, among others, PLMA, which is the world’s largest private label fair.
The webinar will be about:
- Different customer behavior
- Discount channel winning
- Full service retail reinventing themselves
- Private Brand shares record high
- The road ahead (what to do to win, supplier – & retailer’ angle)
