How has the market developed in recent years? What is the situation today and what trends can we expect in this segment for the future?
How are political and economic events currently affecting this market?
Who are the most important target groups and what is their motivation? Who are the most popular brands and product groups in this segment and what characterizes them?Where would consumers like to see a larger offer within the plant-based segment?
What are buyers looking for at the moment? What is the added value for the Nordic/Danish brands? What should you bring in your luggage to increase your chances in Germany?
A little look across the border: How do Germans, especially northern Germans, perceive the supply in this segment in Denmark?